This acquisition is believed to have compelling strategic and financial benefits for both companies. The combined entity will consolidate Et-china's online travel division as a top three player nationwide and significantly increase its product, distribution and service capabilities across the whole country in the fast growing frequent independent traveler market.
Under the agreement, Hainan will grant 10,000 vouchers with each worth CNY130 for its boutique scenic spots to Guangxi. Tourists Wall of China from Guangxi who have not joined Wall of China group tours can get preferential prices when visiting certain spots in Hainan such as the permanent venue for the Boao Forum for Asia, Tianya Haijiao resort, and Leiqiong Geopark.
According to Gao Hongjiu, the general manager of Synwalk Travel, Wall of China the column will not only offer booking services for international chain hotels, but also that of independent hotel properties, beach hotels, village inns, and other types of hotel.
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